Traffic Safety Marketing: Distracted Driving. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. These cookies may also be used for advertising purposes by these third parties. High school student, Rachael Diaz wrote a 30 second public service announcement about teens and distracted driving for her video production class, winning first prize in the first Drive Safe Chicago PSA contest sponsored by the Chicago Auto Show and the National . Over half of the students perceived the PSA as believable and thought it would be beneficial to air on television. This study focused specifically on the distracted behavior of text messaging while driving. As part of RQ 1, some questions on the survey asked respondents to give their opinions regarding the PSA. Another chi-square test was run for gender and intention to speak up when another driver is texting. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. Distracted Driving (Psas) - 931 Words | Bartleby Public Service Announcement (PSA) - 46 Words - Internet Public Library Lewis, Watson, Tay, & White, 2007: p. 213 Future research could examine whether any differences in response to PSAs such as the one used here exist with regard to other demographic factors, such as whether one belongs to a majority or minority group. Nicholson & Xiao, 2011: p. 2529 Fear appeals have commonly been utilized to prevent people, adolescents mainly, from engaging in such behavior. Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. Roughly equivalent percentages of the sample expressed they Liked and Disliked the PSA with the modal response being neutral. ; 1) Social marketingits uses and appeals. Comprehensive GDL systems include five components 8-9, one of which addresses distracted driving: the young passenger restriction. . Per favore scegli la tua regione She was texting at the time of the crash. Does our State do Enough to Prevent Distracted Driving? - StudyDriver.com If you need to go back and make any changes, you can always do so by going to our Privacy Policy page. Lennon, Rentfro, & OLeary, 2010 Gozzi (2011) Other types of distracted driving. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?

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